JTB Sunrise Tours is all about helping you explore the country of Japan. From geisha to sushi to anime to even World Heritage sites, we are committed to increasing global awareness Japan as a travel destination. Our dedication to this cause has paid off immensely. Since we were founded over 45 years ago, we have assisted more than six million tourists and business people in their travel through the Land of the Rising Sun. Won't you let us serve you next?
Sunrise Tours prides itself on being the world's top prearranged package tour specialist for visitors to Japan. We offer traditional English-speaking tours and free-plan package plans to major tourist destinations within Japan. Our free-plan packages are especially a treat, offering accommodation and transportation to popular destinations within Japan for often cheaper than the list price of the transportation itself. We also take reservations from groups and individuals for private chartered versions of our tours
JTB was originally founded in 1912 on the premise of promoting travel to Japan by overseas visitors. In 1964, in conjuction, the opening of the Tokyo Olympics and Japan's main shinkansen (bullet train) line, JTB decided to establish Sunrise Tours in 1964. Since then, we have been helping visitors from around the world navigate through Japan.
Sunrise Tours Timeline
|1912||Japan Tourist Bureau (JTB) is founded in cooperation between the government and the private sector to promote travel to Japan by travelers from overseas.|
|1964||Sunrise Tours is created in March 1964.|
|1968||In October 1968, sales of Sunrise Tours Orient begin.|
|1972||Sunrise Tours begins its first series of multi-language bus tour, the Sunrise Polygot Tour.|
|1984||In April 1984, Sunrise Tours serves more than 3 million customers.|
|1989||The Kansai Sunrise Center opens. In July, Sunrise Tours reaches the 4 million customer mark.|
|2001||In August 2001, sales of Sunrise's multi-language Moderno Classico tour series begin.|
|2003||In May 2003, Sunrise begins sales of its Shinkansen accommodation and rail packages (the Shinkansen Tours).|
|2005||JTB Global Marketing and Travel is established. Sunrise Tours develops a special Shinkansen tour for the Aichi World Fair.|
|2007||Sunrise Tours develops Hands-On Japan, a tour series allowing customers chance to experience Japanese culture including traditional tea ceremonies, ninja and samurai, and sushi.|
Sunrise Tours takes the environment very seriously. We realize that green tourism begins with the little things. Instead of allowing our buses idle their engines between sightseeing points polluting the air with CO2, we have our drivers turn off the engines. We print all of our tour brochures on recycled paper with Soy Ink. We have also recently included two new tours to our tour lineup focusing on exploring the environmental aspects of Japan.
Sunrise's Commitment to Green Tourism Sunrise Tours' parent company JTB Global Marketing & Travel is also committed to promoting cultural exchange through travel to Japan and contributes to the development of local societies and travel related organizations. Global Marketing & Travel aims to ensure that Japan's natural environment, and historical and cultural heritage are passed on to future generations by creating tours providing you the opportunity to discover and learn about the country of Japan.
Save a bundle on Sunrise's bargain free-plan hotel and rail tour packages including Shinkansen (bullet train) tickets and accommodation to and from Tokyo, Kyoto, and other popular Japan locations.
Explore Japan's top sightseeing spots on a complete guided tour including airport pick-up/drop-off on our popular Japan Tour Package series! We offer various packages including visits to Tokyo, Kyoto, Hiroshima, Mt. Fuji, and more.